01 / GET HONEST↗
Reveal.
Bring the real obstacle into the conversation. Surface the assumptions behind “we’ve always done it this way.”
Where does our client experience create friction we’ve learned to accept?
Prepared for IIAV · 2027 keynote proposal
Change is
inevitable.
Growth is
a choice.
Your agency’s next breakthrough may already be sitting in your next team meeting. Frankie Russo helps independent agencies unleash their collective genius—and turn it into growth.
Frankie RussoEntrepreneur. Author. Growth catalyst.
8× Inc. 500 founderA builder’s perspective
Best-selling authorIdeas that move people
Customized for IIAVIndependent agency growth
See Frankie in action
Feel the energy.
See the shift.
Stories that disarm. Questions that challenge. A room invited to imagine what it could build together.
FRANKIE RUSSO / SPEAKER REELPress play. Stay right here.
A shared experience
One room.
Hundreds of perspectives.
Possibility, multiplied.
Prepared especially for
The opportunity for IIAV
You protect
their future.
Unleash yours.
Every agency has people who see what others miss: a producer who hears a new client need, a service teammate who spots recurring friction, a young agent who questions an outdated routine. That is the raw material of collective genius.
Under pressure, those insights can disappear behind hierarchy, habit, and the fear of getting it wrong. The cost is an agency that keeps solving tomorrow’s challenges with yesterday’s thinking.
The independent agency advantage lives in its people. Growth depends on whether their genius gets used. This keynote challenges leaders to replace protection with permission, connect ideas across roles, and build a future their whole team can help create.
Designed around IIAV’s emphasis on confidence, relationships, and industry knowledge. The 2026 program informed this proposal; 2027 dates, theme, and agenda remain to be confirmed.
Proposed keynote · Frankie Russo
Limitless
Growth.
Unleashing the Collective Genius
of Independent Agencies
Your people hold insight no competitor can simply copy: relationships, judgment, lived experience, and ideas that have never made it into the conversation. Collective genius is what becomes possible when those strengths work together.
Frankie challenges the Pressure → Fear → Protect → Stagnate cycle, then introduces the Growth Loop: Reveal → Imagine → Build Without Boundaries. Attendees practice how to surface what is holding them back, imagine beyond familiar answers, and build together.
Suggested 45–60 minutes · Final title, length, and examples customized with IIAV.
What attendees can take back
01
Break the protection reflex.
Recognize how pressure turns into fear, guarded thinking, and stalled growth—even in capable teams.
02
Activate collective genius.
Draw out the knowledge already inside the agency and connect it across producers, service teams, generations, and partners.
03
Give the team permission to build.
Turn a shared idea into one practical experiment, with ownership, a learning goal, and a clear next conversation.
From untapped insight to shared action
The Growth Loop.
A repeatable way to turn collective genius into agency growth. Each step gives people a different kind of permission.
02 / OPEN POSSIBILITY↗
Imagine.
Invite people closest to the work to rethink what could improve. Let curiosity open the conversation.
What would a simpler, more personal renewal experience look like?
03 / CREATE MOMENTUM↻
Build.
Build Without Boundaries: collaborate across roles, test a useful idea, and bring what you learn into the next loop.
What small improvement can we try together when we return?
Illustrative agency applications for the proposed session. Sound judgment and professional obligations guide implementation.
The challenge to every agency in the room
How much genius
is sitting inside
your agency—
unused?
The idea no one has asked for. The question no one feels safe asking. The connection no department can make alone.
Give that genius permission.
Give your agency room to grow.
Different roles. Connected genius. Shared growth.
Built for the people
behind independent insurance.
Build an agency that can evolve
with the people inside it.
Give the team permission to question routines and contribute ideas, while keeping direction and accountability clear.
- Notice when pressure shuts down useful conversation.
- Draw out insight across generations and roles.
- Turn an agency priority into a practical team experiment.
Why Frankie Russo
He’s built through
change, too.
An entrepreneur, best-selling author, and 8× Inc. 500 founder, Frankie brings the perspective of someone who has built companies and navigated reinvention.
His work challenges leaders to unlock the collective genius inside their organizations. For IIAV, that means turning the knowledge of individual agents and partners into the shared capacity to imagine and build what comes next.
“Frankie helped our team shift perspective and unlock creative breakthroughs. The energy was electric.”Emory Osgood · Apple Inc.
A session that fits the convention
Energy in the room.
Application back at the agency.
Recommended / keynote
Set the tone for what comes next.
A proposed 45–60 minute keynote combining personal stories, the Growth Loop, and guided reflection. It could open the convention with a shared mindset or close it by helping attendees translate insights into action.
Optional / deeper application
Build a first experiment together.
A facilitated follow-up workshop where agency teams name one challenge, explore possibilities, and outline a first step. Scope, length, availability, and pricing would be coordinated through PK Speakers Bureau.
How would this complement IIAV’s other sessions?
The 2026 program included industry updates, best practices, and technical education. This proposed keynote connects learning to team behavior: how to have better conversations, invite contributions, and act on new insight. It is positioned as a growth and leadership session.
How would the content be customized?
A planning conversation with IIAV and PK Speakers Bureau would clarify member priorities, audience mix, the final 2027 theme, and the desired takeaway. Those inputs would guide the examples, audience prompts, and session emphasis.
Does this proposal include continuing education credit?
No CE approval is represented in this proposal. If credit is important to the program, requirements and eligibility would need to be reviewed separately with IIAV.
Presented by PK Speakers Bureau
Let’s build what’s
next for IIAV.
Discuss fit, availability, and a tailored proposal
for the 2027 Convention & Tradeshow.
Blanche Powellblanche@pkspeakersbureau.com (703) 593-0669
Sadie Powellsadie@pkspeakersbureau.com (910) 524-1231
View Frankie’s PK Speakers profile Booking and event coordination through PK Speakers Bureau.